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How to create a Sales Opportunity?

Last changed in 16/07/2021
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After detecting a Sales Opportunity (OV), these are built based on a opportunity and activity creation flow. This way, the ERP offers a set of features that allow to create all documents, activities and proposals, as well as analyze all factors necessary to a balanced and healthy management of the sales cycle.

Create sales opportunities

To create a sales opportunity, it is necessary to insert the essential information, that can later be complemented in successive steps with new information. This way, the different phases of the creation for a sales opportunity.

A sales opportunity has the following path:

  • Opportunity Detection;
  • Opportunity Creation;
  • Record of the Sales Cycle and Associated Activities;
  • Creation of Monitoring Activities;
  • Sales Cycle phases update.

To create a sales opportunity, follow these steps:

  1. Access Marketing & Sales | Contacts and Opportunities | Sales Opportunities or context menu CRM | New Sales Opportunity;
  2. Specify the Sales Opportunity description to easily identify your goal;
  3. Fill in the Sales Opportunity summary to specify what the customer needs in a descriptive manner;
  4. Specify the type of entity associated to the Sales Opportunity: Customer, Potential Customer orOther Debtor;
  5. Identify the entity associated to the Sales Opportunity (entity name);
  6. On the tab General, fill in the following fields:
    - State: Select the state of the Sales Opportunity: Open, Won, Lost;
    - Reason: Reason for the current state;
    - Creation: Creation Date;
    - Expiry: Expiry Date;
    - Currency: Always assumes the base currency. After selecting the customer, it assumes the currency used by the customer;
    - Salesperson: Salesperson associated to the Sales Opportunity. The field is automatically filled in by the salesperson associated to the customer (defined on the customer file);
    - Source: Source of the Sales Opportunity (for example, Web);
    - Sales Cycle: Sales Cycle in which the sales opportunity is included and that will allow to control the different phases the sales opportunity will go through, from its creation to its conclusion (successful or not).
    - Zone: Zone associated to the Sales Opportunity. By default, it assumes the customer zone;
    - Campaign: Marketing Campaign associated to the Sales Opportunity;
    - Project: Project/Work associated to the Sales Opportunity:
  7. On the tab Sales Cycle specify the phases that will be executed on the opportunity, and these can have the following states: Not Yet Executed, Executed and Not Executed;
  8. On the tab Proposals define the products associated to the proposal, by specifying the following data: Item, Description, Unit, Quantity, Value, Discount, Profitability and Margin;
  9. On the tab Documents, convert the quotation documents generated in orders;
  10. On the tab Activities, select a new activity associated to the opportunity, by clicking New;
  11. On the tab Contacts, add a new contact or edit an existent contact;
  12. On the tab Competitors, add the competitor companies that dispute the same sales opportunity;
  13. On the tab Attachments, add related files;
  14. On the tab Notes, include information regarding the opportunity;
  15. Finally, click Save.

Due to the importance of the difference tabs present on the Sales Opportunity window, we suggest viewing the following additional information:

Tab Sales Cycle

A Sales Cycle is made of a set of sales phases that allow to control the different states the Sales Opportunity passes through from its initial phase to its corresponding conclusion successfully or not.

When the Sales Cycle is defined on the tab General, all phases of the corresponding cycle are loaded on the grid. You must specify the phases that are executed on the Opportunity by selecting them, and these can have the following states:

  • Not Yet Executed;
  • Executed;
  • Not Executed.

The phases are executed or not following the order they are listed on the grid (order defined on the corresponding Sales Cycle), considering that:

  • Any phase that is not mandatory cannot be performed;
  • It's not possible to select phases when there is no mandatory previous phases;
  • When executing a phase and if there are previous phases that are not mandatory, these can be considered Not Executed automatically;

From this grid, it is possible to schedule the phases by creating activities. For that, you must select the desired phases and use the context menu Create Activity. If the phase is already executed, the activity is created in state Executed. This way, the execution of a scheduling phase changes the activity state to Executed.

The value of the phase can be changed to manual and that will be presented to the user. Any change in the Opportunity value will not change the value of those phases. To reset the values, simply use the context option Reset Value.

Tab Proposals

On this tab, the proposals and products associated to the Sales Opportunity are defined. Products are associated to the Sales Opportunities using proposals, that is, for each proposal, you can associate different products and offer alternative ways of management.

Information available on the grid associated to the Proposal:

  • Item - Items that belong to the proposal;
  • Description - Description of the proposal items;
  • Unit - Unit that belongs to the list of Units available on the ERP;
  • Quantity - Expected Quantity;
  • Value -  Total value of the Proposal calculated from the item cost;
  • Discount - Total proposal discounts;
  • Profitability - Total proposal profitability;
  • Margin - Total margin of the proposal calculated from the item margins.

After defining the Proposals, quotation documents can be generated.

Tab Document

On this tab, the documents related to the Sales Opportunity are listed (Quotation and Orders), separated by Type. You can convert the quotation documents generated into orders (as long as they have no changes) related to the Sales Opportunity.

Tab Activities

In this tab, all activities associated to the Sales Opportunity are presented. The activities can be divided in two groups: General and Collection.

A user or group of users identified by the ERP login is assigned to each activity. If there is no activity associated to the opportunity, a message "No records loaded" will be presented. To add a new activity associated to the opportunity, you should select the context option New.

The activities generated from the sales cycle phases are listed, and a grid grouping can exist to allow a greater perception of the phase in which they are generated. For this, follow these steps:

  1. Add to the grid, the column "Phase" using the context menu;
  2. Placed on the column "Phase" (now visible on the grid), select the context menu option Group.

Tab Contacts

In this tab, it is possible to list/add important contacts related to the Sales Opportunity. The contacts can be added directly by editing the grid fields or they can be loaded. To load a contact previously loaded, on the field Contact click on the key F4 and select the desired contact.

To add important information on the contact, namely, their level of decision making inside the company.

Tab Competitors

In this tab, the competitor companies disputing the same Sales Opportunity can be viewed/added. To add a competitor company, on the first empty row, click F4 and add the competitor company. Later, it might be necessary to include more information on the advantages of the competitor.

Note: A competitor company is defined on the External Entity file, by selecting the option Competitor in Marketing & Sales | Contacts and Opportunities | Resources | Tables | External Entities or Marketing & Sales | Contacts and Opportunities | External Entities or by using the option External Entities on the Context menu.

The fields Total, Profitability, Margin (%) and Quoted are editable in order to create Sales Opportunities without proposals, but with no value. As soon as there are proposals, these values stop being editable.

Analyze proposals

This option has the purpose of comparing the proposals associated to the Sales Opportunities. There are ways of accessing this type of analysis:

  • On the context menu in a Sales Opportunity (Marketing and Sales | Contacts and Opportunities | Sales Opportunity), by clicking the option Proposals Comparison. On the window Comparison of SO proposals all Proposals associated to this Sales Opportunities will be listed automatically;
  • It can also be accessed in Marketing and Sales| Contacts and Opportunities | Exploration | Comparison of SO proposals.

To view the proposals of several Sales Opportunities, follow these steps:

  1. On the tab Sales Opportunities define the analysis interval;
  2. In Sales Opportunities State, filter the Sales Opportunities by state: Open, Won, Lost and All. By default, all states are selected.;
  3. On the tab Other Restrictions apply the necessary filters;
  4. Click Update.

In order to facilitate the consultation, the results are automatically grouped by Sales Opportunity and Proposal. In this data grouping, it is possible to perform new groupings and right-click Group.

You can also add new attributes. For that, on the grid, right-click the option Columns. On the window Grid Configuration, select in Available Fields the fields that you wish to make visible on the grid. After the selected fields transitioned to Visible Fields, click Confirm. The new attributes will be made available on the grid.

Analyze sales opportunities

The Sales Opportunities (SO) analysis in progress have the purpose of making available the most relevant data on the Sales Opportunities being executed.

To view the data of the Sales Opportunities in Progress, follow these steps:

  1. Access Marketing & Sales | Contacts and Opportunities | Exploration | Sales Op. in Progress;
  2. On the tab Sales Opportunities, define the analysis interval;
  3. On the tab Other Restrictions, apply the necessary filters;
  4. Click Update.

To make the interpretation of the data easier, it is possible to group the data (for example, group by sales cycle) by right-clicking on the option Group. You can also add new attributes by right-clicking the option Columns.

On the window Grid Configuration, you can select the fields you wish to make visible on the grid, using the option Available Fields. The new attributes will be made available on the grid.

If the category Sales Opportunity has any conditions, the values presented will consider those conditions.

Generate documents

The management of Sales Opportunities contemplates the generation of sales document in two moments:

  • When creating proposals, allowing to generate a quotation document;
  • On the documents associated to the SO, allowing to generate orders from approved quotations.

When generating documents on the two moments previously described, it is possible to select the documents (quotation and order) and the corresponding series being generated in sales:

  • When generating quotations, the selection window for proposals to include on the quotation now allows to select the quotation document and the series being generated;
  • When generating orders, a window is presented that allows to select the document and the series of the order being generated.

Generate quotation document in a Sales Opportunity

In order for the generation of quotation and conversion documents in orders to be performed in the Sales Opportunity, on the chart Document Generation you must specify the types of documents being used in that automatism.

With the option Show Document generated before saving active, the documents generated will always be made available on the editor before saving the document.

To generate a quotation document in a sales opportunity, follow these steps:

  1. On the Administrator access the Company | Contacts and Opportunities | Company Parameters | Sales Opportunity;
  2. Access the tab Proposals for a Sales Opportunity;
  3. Select the option Generate Quotation. A window will be presented with a description of the proposals;
  4. Select the proposals for which quotation documents will be created;
  5. After confirming the generation of quotation documents, on the tab Documents of the Sales Opportunity, you can view the generated quotation documents.

The documents can be tracked. For that, on the tab Documents of the Sales Opportunity, right-click on the desired quotation document and click Traceability. The window Document Traceability will be made available and by selecting View, you can view the document details on the sales editor. Right now, it is possible to change the document state on the tab State.

Convert a quotation document in an order

  1. On the tab Documents of the Sales Opportunity, select the desired quotation document;
  2. Right-click the option Order;
  3. The window Sales Editor will be presented with the quotation document "transformed" into an order;
  4. Confirm that you wish to save the document;
  5. On the tab Documents of the Sales Opportunity, after pressing the button Update an order document will be presented besides the quotation documents. The documents are separated by Document Type.

Several documents related with the Sales Opportunities can exist.

Change phases or states

The phases of the Sales Opportunity allow to define the business state, as well as reflect the impact of the opportunity on the pipeline. The phases must be changed according to the progress of the business limited to the respective sales cycle. The state of the Sales Opportunity can also be changed automatically according to the sales cycle phase.

To change the Sales Opportunity's phase, right-click on the New/Cancel option in the Sales Opportunity Sales Cycle tab.

To manually change the state of a Sales Opportunity, regardless of the phase of the sale the opportunity is on, follow these steps:

  1. Access Marketing & Sales | Contacts and Opportunities | Sales Opportunities;
  2. Create or edit the sales opportunity;
  3. On the tab Others, specify the sales opportunity state: Won, Open or Lost;
  4. Click Save.

You can change the state of a Sales Opportunity automatically to Won. For that, you must activate the option Automatically close the Sales Opportunities on the Administrator (Contacts and Opportunities parameters). When a Quotation document (associated to a Sales Opportunity) is transformed into a Financial document, the Sales Opportunity state will be automatically changed to Won.

Associate activities and proposals

The association of products to the Sales Opportunities is performed using proposals, that is, for each proposal, it is possible to associate several products and make available different management alternatives.

Besides the proposals, it is possible to associate activities to the sales opportunities according to a campaign, allowing to track the campaign and evaluate the success of the resulting sales.

To associate activities and proposals, follow these steps:

Associate proposals

  1. Access Marketing & Sales | Contacts and Opportunities | Sales Opportunities;
  2. Select or create a Sales Opportunity;
  3. On the tab Proposals, click New;
  4. On the Proposal window, fill in the following information:
    - Proposal number: Proposal Identifier (automatic);
    - Description: Proposal Description;
    - Type: Identifies the Proposal category (Main / Optional / Supplementary / Alternative);
    - Not Totalizer: If the option is selected, the proposal will not contribute for the Sales Opportunity totals;
    - Tab General: In this tab, the customer is automatically loaded and it is only necessary to specify the entity and financial discounts;
    - Tab Conditions: The values Payment Mode and Payment Cond. are automatically loaded from the customer file, but they can be changed in this tab;
    - Tab Observations: Observations regarding the proposal can be added;
  5. After filling in the general information, associate the items to the proposal using the key F4;
  6. Select the items to associate to the proposal;
  7. Specify the information regarding the item:
    - Item: Item that belongs to the list of Items available on the ERP (automatic);
    - Description: Description of the item (automatic);
    - Unit: Unit that belongs to the list of available Units on the ERP. Assumes Item Base Unit (Unit, Meters, Hours);
    - Quantity: Expected Quantity;
    - Cost;
    - Type: Associated cost type (Average CP, Last CP, Average CP, Manual);
    - Value: Associated Expected Cost;
  8. Insert the sales data:
    - Type: Type of sales price (PVP1 ... PVP6, Manual);
    - Value: Unitary price;
    - %Disc.(1/2/3): Percentage First/Second and Third Discount;
    . %Disc.: Percentage of total discount;
    - Disc. Value: Total value of the item discount;
  9. Define the profitability values:
    - Value: Profitability per unit;
    - Margin: Margin by unit;
  10. Check the totals that areautomatically calculated:
    - Cost: Total cost of the proposal calculated from the item cost;
    - Goods/ Serv.:Total value the proposal calculated from the item sales value;
    - Discount: Total discounts of the proposal calculated from the item cost and from general discounts;
    - Profitability: Proposal total profitability;
    - Margin: total margin of the proposal calculated from the item margins;
  11. Finally, click Save.

The proposal will be placed on the Sales Opportunity proposal grid.

On the lower part of the window, the button Show Details is available, that provides a grid with details for the items selected, namely, information on Stocks and Cost Prices.

Associate campaigns

  1. Access Marketing & Sales | Contacts and Opportunities | Sales Opportunities;
  2. Create or edit the sales opportunity;
  3. On the tab Others, specify the zone where the campaign will take place;
  4. Specify campaign;
  5. Click Save.

You can change the proposal on the tab Proposals for the Sales Opportunity, by double-clicking on the desired proposal.

When an item is posted in this grid, it will always have one of their values blocked, and it serves as a calculation reference for the remaining ones. To block or unblock any value, right-click on the option Block or Unblock.

View SO Pipeline

The Sales Opportunities Pipeline has the purpose of reflecting the state of the sales opportunities in specific time periods, allowing to analyze the business portfolio .

To group information by sales cycle and the corresponding phases, as well as by a set of other restrictions, follow these steps:

  1. Access Marketing & Sales | Contacts and Opportunities | Activities | Pipeline;
  2. On the tab Restrictions specify the Duration. By default, the last year is suggested (optional);
  3. Specify the States. By default, all sales cycle states are suggested (optional);
  4. >Specify the Sales Cycle (optional);
  5. Click Update.

Note: If the category Sales Opportunities have conditions, the values presented will consider those conditions.

When the user is an Administrator, no filter is applied to the salespersons and users. If the user is not an administrator (User Properties, tab Mappings) and, by viewing the Pipeline, the user can view the data referring to the Sales Opportunities that:

  • Created by him;
  • Associated to the salesperson mapped to its user;
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